The difference between headshots and personal branding photos?

If you’re here, then you’re wondering what is the difference between headshots and personal branding images. 

Headshots have been around for a long time. They were mostly used for corporate executives and are what the word suggests, a portrait of a person’s face. The headshot is typically cropped from above a person’s head to around their chest. It is used to identify the person, up closely enough that the observer could pick the person out if they met them in a room. 
With the boom in entrepreneurs, solopreneurs, online businesses and a greater web presence in general, headshots are now needed by most people in the workforce.

Headshot of a woman in Norwest Sydney
Headshot of a man in Sydney
Corporate headshot of a woman in Western Sydney
Corporate portrait of a man in a white shirt on a grey background in Sydney

Headshots are a necessity, no doubt about it. You need a good, well lit headshot, on a clean background for things like Linkedin, websites, business cards, email icons and for marketing such as speaking events. 

Personal branding photography takes headshots to the next level. Your clients want to know who the person is behind the business and what the business represents. We can do that much more efficiently in a visual way using branding photography. There’s no limit on what personal branding shots can look like. For some people, they are fabulous portraits in various outfits, for use in your marketing and social media advertising and content. You aren’t limited to the crop typical of a headshot, so we can take contemporary images of varying crops, in as many outfits as you wish. We will be mindful of your branding, your message, and your colours when we are selecting outfits and poses. Some people may have a more corporate edge to their brand, such as a lawyer or investment banker, others may prefer a message of warmth and understanding, like a therapist. Whatever your message is, we create branding imagery to match your message.

Personal branding and beauty images in Sydney, Sue Bryce style
Personal branding image of a man in Parramatta
Personal branding photo of a man in Norwest Sydney on a black background with a suit on
Personal branding image of a woman in Sue Bryce cover girl pose
Baulkham Hills Brand Photo of a woman on a black background
Brand Photo of a woman in Sydney
Example of Brand photography woman
Branding photograph of a stylish man on a grey backdrop

We can also take lifestyle photos of you working within your business, perhaps with your products, meeting clients or working in your office or workspace. The sky is the limit

Whether you need headshots or personal branding shots, you’re in the right place. Contact me to book your session.